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Author: Merrik Kressley

Merrik Kressley is a digital strategist and SEO lead at Accella, specializing in organic growth, persona-driven content strategy, and AI-era search optimization. Passionate about mission-driven brands, Merrik partners with organizations in sectors like nonprofits, credit unions, and healthcare to craft impactful digital experiences and lead generation strategies.

AEO Webinar Series Part Three Recap: The Impact of AEO On Your Member Acquisition Funnel

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As AI-powered search tools become a more common starting point for discovery, associations need to rethink how they build visibility, authority, and trust online. In this webinar recap, Accella and FHAS explore how Answer Engine Optimization is reshaping the member acquisition funnel and what associations can do now to make sure they are included in the answers their audiences are already asking for.

What Is Answer Engine Optimization?

ACCELLA WHAT IS GEO

Search has changed. Again. Not long ago, showing up on the first page on Google felt like winning. But today, more people are turning to tools like ChatGPT, Perplexity, and Gemini to ask questions directly, skipping past the search results entirely. In these moments, your organization isn’t competing for a click. You’re competing to be […]