Resources For You

At Accella, we are constantly evaluating trends in technology. As such, we’ve compiled our knowledge and expertise into a series of blogs and Q&A’s’that can help answer both the most simple and more complex questions that are swirling around your organization. So sit back, relax and enjoy the fruits of our labor.

Blog

The Death of the PDF: Why AI Can’t Find You

For more than a decade, PDFs have been the go-to format for associations to publish important content, from position papers to annual reports, toolkits to research summaries. But as digital behavior shifts and AI tools become the first stop for information discovery, PDFs are becoming…

What Is Generative Engine Optimization?

Search has changed. Again. Not long ago, showing up on the first page on Google felt like winning. But today, more people are turning to tools like ChatGPT, Perplexity, and Gemini to ask questions directly, skipping past the search results entirely. In these moments, your…

Meet the Minds Behind GEO: 5 Perspectives Guiding the Future of Search

Search is shifting — fast. As AI tools like ChatGPT, Perplexity, Gemini, and Google's Search Generative Experience become the new front door to the internet, associations must adapt how they publish, structure, and govern content. A big part of that shift is Generative Engine Optimization…

Ask the Experts

What’s the difference between a dynamic and a static mobile app?

I have an idea for a mobile application; in looking around for pricing, I see a lot of articles and blog posts that reference a "static" app and a "dynamic" app. What is the difference between the two, and why does a dynamic app cost…

Will Not Having a Contact Page Affect SEO?

I'm creating a website but don't plan on having a contact page on it, will my page still be ranked with Google, or will this hurt my SEO?

Meta Keywords and Their Importance

I've heard from quite a few people that adding keywords in a site's meta-tag is not important for SEO, why do they still have them then and should I worry about them?