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Why Associations Need to Budget for GEO in 2026
Why Associations Need to Budget for GEO in 2026 Budgets are more than spreadsheets, they’re a reflection of what your organization is prioritizing next year. As AI-driven tools reshape how people discover information, Generative Engine Optimization (GEO) needs to be one of those priorities. This…

The Death of the PDF: Why AI Can’t Find You
For more than a decade, PDFs have been the go-to format for associations to publish important content, from position papers to annual reports, toolkits to research summaries. But as digital behavior shifts and AI tools become the first stop for information discovery, PDFs are becoming…

What Is Generative Engine Optimization?
Search has changed. Again. Not long ago, showing up on the first page on Google felt like winning. But today, more people are turning to tools like ChatGPT, Perplexity, and Gemini to ask questions directly, skipping past the search results entirely. In these moments, your…
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What’s the difference between a dynamic and a static mobile app?
I have an idea for a mobile application; in looking around for pricing, I see a lot of articles and blog posts that reference a "static" app and a "dynamic" app. What is the difference between the two, and why does a dynamic app cost…

Will Not Having a Contact Page Affect SEO?
I'm creating a website but don't plan on having a contact page on it, will my page still be ranked with Google, or will this hurt my SEO?

Meta Keywords and Their Importance
I've heard from quite a few people that adding keywords in a site's meta-tag is not important for SEO, why do they still have them then and should I worry about them?