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Making the Case for AEO: How to Win Board Support for the Future of Search
In 2025, the rules of digital visibility are being rewritten — and fast. According to Gartner, 26.6% of scraped keywords now trigger AI overviews on Google’s results pages, pushing traditional organic results further down the screen. Meanwhile, 37% of CMOs are aggressively increasing their SEO/AEO…

You Know Why AEO Matters — Here’s What Comes Next
Over the past couple of months, we’ve explored why Answer Engine Optimization (AEO) is such a critical shift for associations. AI-driven tools like ChatGPT, Perplexity, and Google’s Search Generative Experience are rewriting the rules of how members — and the public — discover and trust…

Technical AEO: What IT Leaders Need to Do – Schema & LLMs.txt
During our latest webinar, some great questions came up around how associations can prepare their websites for the AI-powered search era. Two topics, in particular, sparked a lot of interest: Schema.org and LLMs.txt. Both play an important role in how your content is understood and…
Ask the Experts

What’s the difference between a dynamic and a static mobile app?
I have an idea for a mobile application; in looking around for pricing, I see a lot of articles and blog posts that reference a "static" app and a "dynamic" app. What is the difference between the two, and why does a dynamic app cost…

Will Not Having a Contact Page Affect SEO?
I'm creating a website but don't plan on having a contact page on it, will my page still be ranked with Google, or will this hurt my SEO?

Meta Keywords and Their Importance
I've heard from quite a few people that adding keywords in a site's meta-tag is not important for SEO, why do they still have them then and should I worry about them?