Resources For You

At Accella, we are constantly evaluating trends in technology. As such, we’ve compiled our knowledge and expertise into a series of blogs and Q&A’s’that can help answer both the most simple and more complex questions that are swirling around your organization. So sit back, relax and enjoy the fruits of our labor.

Blog

Key Takeaways from digitalNow 2025: How AI Is Shaping the Future of Associations

The 2025 digitalNow conference made one thing clear, the era of AI-driven innovation is here for associations. Nearly every session, hallway conversation, and exhibitor demo centered around how artificial intelligence can help organizations reimagine their operations and member experiences. While generative AI continues to dominate…

Making the Case for AEO: How to Win Board Support for the Future of Search

In 2025, the rules of digital visibility are being rewritten — and fast. According to Gartner, 26.6% of scraped keywords now trigger AI overviews on Google’s results pages, pushing traditional organic results further down the screen. Meanwhile, 37% of CMOs are aggressively increasing their SEO/AEO…

You Know Why AEO Matters — Here’s What Comes Next

Over the past couple of months, we’ve explored why Answer Engine Optimization (AEO) is such a critical shift for associations. AI-driven tools like ChatGPT, Perplexity, and Google’s Search Generative Experience are rewriting the rules of how members — and the public — discover and trust…

Ask the Experts

What’s the difference between a dynamic and a static mobile app?

I have an idea for a mobile application; in looking around for pricing, I see a lot of articles and blog posts that reference a "static" app and a "dynamic" app. What is the difference between the two, and why does a dynamic app cost…

Will Not Having a Contact Page Affect SEO?

I'm creating a website but don't plan on having a contact page on it, will my page still be ranked with Google, or will this hurt my SEO?

Meta Keywords and Their Importance

I've heard from quite a few people that adding keywords in a site's meta-tag is not important for SEO, why do they still have them then and should I worry about them?