Why Associations Need to Budget for GEO in 2026
Why Associations Need to Budget for GEO in 2026 Budgets are more than spreadsheets, they’re a reflection of what your organization is prioritizing next year. As AI-driven tools reshape how people discover information, Generative Engine Optimization (GEO) needs to be one of those priorities. This isn’t about keeping up with marketing trends. It’s about ensuring […]
Meet the Minds Behind GEO: 5 Perspectives Guiding the Future of Search
Search is shifting — fast. As AI tools like ChatGPT, Perplexity, Gemini, and Google’s Search Generative Experience become the new front door to the internet, associations must adapt how they publish, structure, and govern content. A big part of that shift is Generative Engine Optimization (GEO), and at Accella, we believe it’s not just a […]
Welcome Merrik Kressley, Accella’s New Digital Marketing Strategist
Search is changing and so are we. We’re thrilled to officially welcome Merrik Kressley to the Accella team as our new Digital Marketing Strategist. Merrik joins us with a unique blend of strategic insight, deep technical SEO expertise, and a talent for translating complex digital trends into real-world results. He’s worked across industries from public […]
Elevate Your Association’s Web Experience with These Practical AI Solutions
If you’re an association marketer, you’re probably no stranger to the pain points that come with managing—and maximizing—the wealth of content on your organization’s website. From PDFs buried in hard-to-search sections, to the never-ending struggle to maintain consistent tagging and categorization, there’s plenty to keep you up at night. But the good news is that […]
Enhancing Member Engagement Through Personalized Mobile Apps: Leveraging AI for Associations
In today’s digital era, personalization has evolved from a luxury to a necessity for meaningful member engagement. Association members are inundated with information and networking opportunities, raising their expectations for experiences that are not only informative but also tailored to their unique needs and interests. At Accella, we recognize that associations must adapt to this […]