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Tag: Customer Data Platform

Marketing and IT: The Power Partnership To Deliver Personalization & Marketing Automation for the Business

As a marketer, you’re being challenged to increase your communications’ volume, effectiveness, and personalization, often with smaller teams than 5 years ago. 2024 will be an opportunistic yet challenging time of change and growth for marketing teams, requiring a critical investment of time, energy, and partnership from your IT team or an outsourced partner. Why […]

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