GEOFENCING

Geofencing allowed users to find their way around the mountain, connect with and track friends and engage with Audi as a brand using geo-tagged campaigns.

CLOUD

Leveraging a cloud based backend, Accella built the application in a scalable way that allowed the app to handle the peaks and valleys of user engagement at the event.

SOCIAL

Various social components were integrated, such as connections with Facebook, Instagram and Twitter. Combining these services with other interactive elements within the app kept users engaged with both the event and the brand.