Associations | Website

AHLA Website

Improving content discovery for the largest hospitality association in the United States.

Fewer clicks, less confusion.

Implemented mega menu functionality exposes more content than the previous hamburger navigation. The mega menu, paired with a handful of well-designed in-page wayfinding components, streamlined the user journey to help them find content more quickly.

The lastest news and issues, front and center.

By taking an issues-forward approach, AHLA's homepage went from a static experience to a constantly current newsfeed of AHLA's latest work on key hospitality issues, such as immigration reform and sustainability.

group photo of devices with AHLA website screens

Cut through clutter with a clean, modernized brand aesthetic.

Improved readability and scanning by simplifying design elements without sacrificing design options or brand standards.

photo of 2 desktops displaying AHLA website pages

Resource management, revamped

Created a centralized resource center that feeds content across the site to streamline content discovery for users and content management for site editors.