Author: Alyssa Hulka

As the Chief Experience Officer at Accella, Alyssa Hulka is a force in designing transformative digital solutions that elevate associations' impact. Known for her forward-thinking approach, Alyssa crafts digital strategies and high-impact experiences that drive measurable results, including member dashboards that enhance engagement and ROI. Her expertise lies in creating meaningful, technology-driven connections between associations and their members, deploying journey mapping and design thinking to translate member needs into effective digital solutions.

Stop Making Excuses and Start Journey Mapping

By now you’ve probably seen the 2010 Starbucks customer journey map that popularized the concept of outlining how your customers think and act when it comes to your brand. But if it’s 9 years later and you still haven’t journey mapped, you’re not alone. Journey mapping, like user research, is a must-use tool in every […]

Want to Make Sure Your Next Project Gets Funded? Read This.

Pursuing a new digital project is exciting. You passionately believe in its vision and goals, and feel it’s the right move for your organization. But every time you present to leadership, it’s like a Shark Tank episode gone wrong. Before you walk into the boardroom, here’s how to make sure you get funded. EXCITEMENT IS […]

A Roadmap For Personalization That’s Easy to Understand

A personal touch can be the difference between a customer choosing your offering or a competitor’s. Today’s consumer wants to feel like your business understands their problems and offers solutions that work best for them. And today’s marketing teams need the help that automation can provide to personalize at scale. Journey mapping helps your team better […]