Collaborative Design Sprints: A New Approach to Presenting Ideas
How we present ideas is evolving in the world of startups and technology. As a strategist and consultant, I’ve seen the need for a new approach that emphasizes collaboration, rapid prototyping, and the application of proven frameworks. This approach, known as collaborative design sprints, offers a fresh perspective on presenting ideas and working with clients. […]
The Dual Role of Digital Strategists: Meeting Today’s Needs, Shaping Tomorrow’s Success
At Accella, we understand that in the rapidly evolving digital landscape, the role of a digital strategist is not merely confined to delivering immediate solutions. It extends beyond the present, reaching into the future and shaping the success of our clients in ways they might not have envisioned. This dual role of meeting immediate needs […]
Adapting to the New Normal: Shaping UX and Content Delivery for the Evolving Digital User – A Comprehensive Two-Part Exploration
The user experience (UX) and content delivery landscape is undergoing a seismic shift. Traditional content delivery methods are being challenged, and new paradigms that promise to transform how we interact with digital content are emerging. Part 1: Practical Lessons Learned and Strategies for Today The Current State: Content Creation in 2023 Our Website Strategist, Kelsey […]
Riding the Waves of Innovation: Harnessing the Power of Generalists and Specialists in a Rapidly Evolving Digital Landscape
Before delving into this narrative, let me sketch a picture of my journey. I’ve always been something of a “Renaissance person.” My early years were spent exploring engineering, delving into international business operations, leading my own agency, making headway into UX design, marketing, and strategy, and engaging in creative pursuits as a musician and aerial […]
Facing the Digital Imperative: Associations, Mobile Strategy, and the Power of Market Research – Accella Guides the Way
In an era of rapid digital transformation, it’s essential to remember that technology is an enabler, not a destination. At Accella, we believe in a people-first approach that puts your members at the center of every decision we make. While mobile strategy and apps have become integral in connecting and engaging with members, the ultimate […]