Accella’s CES 2020 Recap: Part 1 with Accella President, Jason King
Over the past few years, connectivity and IoT have become increasingly more prevalent themes at the CES shows I’ve attended. At CES 2020, the connected vision continues towards a path of everyday reality. Whether you’re looking at connected suitcases, mirrors, HVAC filters, or really any physical part of your home, there is likely a connected […]
Don’t Build an App—Build Value
An app is a fantastic way to create a compelling experience for your customers, providing content and services they need while better aligning them to your brand. But one of the biggest mistakes we encounter is organizations seeing an app as just that—a functional deliverable. Once it’s complete, they pat each other on the back, […]
Why Integrations Are Critical to the Speed of Innovation
Your organization’s technology stack defines the customer experiences you provide. Everything from how users purchase products to interactions with your customer support team to your personalization strategy relies on the system and tools you use and how those tools share information. Companies using legacy core systems often find their information siloed inside, unable to share […]
Data Tools You Must Use To Help Your Business Grow
We recently highlighted how digital transformation is impacting businesses across all industries and verticals. An integral driver of this transformation is the extensive amount of data available today. EVERY CUSTOMER INTERACTION IS A DATA POINT You can collect data on when a customer interacts with your business, how they do it, how often they do it, […]
Don’t Fall Victim to These 4 Digital Transformation Traps
Every company faces the implications of digital transformation. Whether you offer a physical product, supply a digital entity, or provide a much-needed service, businesses have unequivocally changed, thanks to the wealth of information available today. If you think about your business from a 10,000 foot view, there are likely many digital changes that would improve […]