Creating a Microsite to Promote Your Mobile App
Microsites are an important asset for marketing any mobile application for the simple fact of it gives you a place to easily direct people to find out more information about your app.
Mobile Marketing Tip: Using Video to Promote Your App
Videos help to visualize your app, more than words or screenshots ever could. They let you tell the story the way that you want it to be told, and give great link bait as well as something that easily shareable
Mobile Marketing Tip: Submitting to Review Sites, Blogs, and Directories
Submitting your apps to review sites, blogs, and directories is another relatively easy tactic to market your apps, but one that is time consuming and unfortunately can yield little results. However, those results it does yield can pay off big time.
Mobile App Marketing: App Store Optimization
App Store Optimization, or ASO for short helps to improve your rankings within the app store – so how can you do it effectively and what affect will it have on your app store ranking?
Mobile App Marketing Tip of the Week: Picking A Name
When picking a name for your app, it is important to understand that the name you pick will establish and/or enhance your brand and product in the marketplace. However a name alone will not make you successful.