BlueLine Rental Testimonial

Web design and development seems to be a business relationship built on the “I’ve got something better philosophy”. As a longtime customer of Accella, I could not be more pleased. We went through a major transition in the past few months; the challenge of the project was not only accepted, but [Accella] seemed to revel […]

Zoll Testimonial

Our confidence in Accella allowed us to introduce them to other divisions in our company, and also one of our most important customers, all of which have now completed multiple development projects. We considered off-shore developers, briefly, and our company has also considered other providers as new projects arise, but we have always returned to […]

Rachelle Sargent Testimonial

We have worked with Accella for three years now. What i enjoy the most is the accessibility of their staff, from their PM to their account reps…They stand behind their work. After the product is delivered, they have stuck around to make sure the product works correctly in our environment and they have stuck around […]

Creating a Marketing Plan Will Help with Mobile App Success

Perhaps a post that we should have written in January, but there are so many things to focus on to get your app up and running. Having an app marketing plan is definitely something that should not be overlooked, and in my (marketing-biased) opinion, is just as important as the overall business plan for your app and how well it’s built.

Creating a Press Kit to Promote Your Mobile App

In keeping with the most month’s theme of creating content that will help you promote your mobile application we’re going to talk about creating a media kit for public relations. This is more of a fancy way of saying you need to gather up everything that the media would need to properly write about your app.