Brad Shorr recently wrote a great article on Smashing Magazine’s website discussing five errors in web copywriting which can ruin an otherwise perfectly good website. Unfortunately, too often too much time is focused on the design and functionality of a website, and while those are important factors, having compelling copy that forces an action by the reader is what will help with conversions.
I would highly suggest taking five minutes to read this article and then take a look at your website’s copy, trying to understand how you might be able to improve it to help with conversions, I’ll be doing that for ours.
