Simplifying Online Event Consideration & Sign-Up: Stripe Sessions Case Study

If you’re someone who’s been to in-person events, you’d know that they can be pretty overwhelming, especially when you’re not sure what to expect. Over the weekend, I stumbled upon the Stripe Sessions event landing page, and I have to say, it was a fantastic experience. What makes this experience stand out was that it […]

What’s in your Logo?

The time to update your logo may not be today or tomorrow but eventually there will come a point where it’s going to happen. Even though there is no right or wrong timeframe, you owe it to your company to at least entertain the idea every so often especially if you’ve never redesigned your logo […]

Designing for multiple iOS screen sizes

It’s hard to believe there was a time when the iPhone and iPad only had one size for each. Eventually the iPhone added a larger screens and the iPad added  both smaller and larger screens. Today we have three sizes of screens for the iPhone and iPad. Steve Jobs once said no one wanted a bigger phone and that […]

The color Red gives you wings!

In a recent article I wrote about how colors are an extremely important factor in branding and product design as they create subconscious emotional connections to the things we see. In that article I wrote about the color Blue as a calm, safe, and reliable color. But what about the opposite of those? Let’s take […]

Why so Blue?

Colors are an extremely important factor in your branding and product design. Colors create subconscious emotional connections to the things we see. Don’t believe me? Let’s take a quick look at the color Blue. Generally considered a calm, safe and reliable color, Blue is a predominant color used in various industries. Financial American Express, Citi, […]