The time to update your logo may not be today or tomorrow but eventually there will come a point where it’s going to happen. Even though there is no right or wrong timeframe, you owe it to your company to at least entertain the idea every so often especially if you’ve never redesigned your logo or haven’t done so in at least the last 10 years. If your logo hasn’t changed in the last ten years, think about how not only your business has evolved but how the industry you work in has changed; new competitors, new products, and most importantly… new customers.

A new logo creates a fresh look for the business and tells customers you’re looking towards the future.

Here’s a look at what some companies have done recently in updating their logos to better work with todays design trends and concepts:

REFRESH
A logo Refresh is like a makeover. The designer or design team takes a look at the logo and figures out ways in which to adjust various aspects of the current design which will give the logo a fresh new feel while still maintaining a visual connection to the original.

REBRAND
A logo Rebrand on the other hand can be a total transformation with new color palettes, visual concepts, and messaging developed and refined.