Colors are an extremely important factor in your branding and product design. Colors create subconscious emotional connections to the things we see. Don’t believe me? Let’s take a quick look at the color Blue. Generally considered a calm, safe and reliable color, Blue is a predominant color used in various industries.

• Financial
  American Express, Citi, Chase, Visa, Mass Mutual, Morgan Stanley, Goldman Sachs, Bank of America, Navy Federal, PayPal
• Insurance
  Allstate, Nationwide, Progressive, New York Life, Geico, USAA
• Technology
  IBM, HP, Dell, Intel, Samsung, GE, SAP, Sun, Philips
• Automotive
  Ford, GM, Volkswagon, Honda, BMW, Mazda, Hyundai

And last but not least, the industry I find most interestingly using the color Blue, Social Media.

• Social Media
  Facebook, Twitter, LinkedIn, Instagram, Foursquare, Dropbox, Vine, Skype

All those social media companies using Blue can’t just be a coincidence can it? Or could it be that since these companies were only formed a few years ago on unproven business models that they defaulted to the color Blue (calm, safe, and reliable) to quickly connect with customers and more importantly, investors? This might be something to think about when creating your next logo.