The Benefits Of Being First to Market
A recent post by San Francisco-based DODOCase offers a look at some of the most recent uses for VR as a marketing tool. From major film studios to fashion magazines, the advertising and branding capabilities of this technology are clearly just beginning to be realized. Although the post contains numerous important maxims to consider, one […]
Tracking the Success Of Your App
Our friends over at Developer Economics recently did a really great write-up on tracking the success of your app. Although we tend to think of success in terms of revenue, an app’s bottom line is not the only measure of popularity, nor is it necessarily the most useful performance indicator. In a more specific sense, […]
What’s the Deal with Bring Your Own Device Policies?
Since the widespread adoption of smartphones in the early 2000s, many companies have adopted Bring Your Own Device (BYOD) policies for their employees. Even without a formal BYOD policy, employees for companies of all sizes typically handle some work matters on their own personal mobile devices. We recently released a white paper that looks into […]
What Does Swift Mean for iOS and Mac OS Development?
With the announcement of Swift, Apple has once again significantly changed the landscape of mobile application development. By introducing a custom-built language for use in conjunction with its hardware and software, the tech giant is certainly doing nothing to allay complaints of its “walled garden” approach to product integration; however, the new language does hold promises […]
Landing Pages: What, Why, and Where
When discussing SEO and SEM, it’s common to see the term landing page thrown around. If you’re trying to market your business through Google Ads, it’s essential to understand what landing pages are, and what they can do. A landing page can be any webpage that you own – however, they’re typically pages that are custom-built […]