Enhancing Member Engagement Through Personalized Mobile Apps: Leveraging AI for Associations

In today’s digital era, personalization has evolved from a luxury to a necessity for meaningful member engagement. Association members are inundated with information and networking opportunities, raising their expectations for experiences that are not only informative but also tailored to their unique needs and interests. At Accella, we recognize that associations must adapt to this […]

Designing for multiple iOS screen sizes

It’s hard to believe there was a time when the iPhone and iPad only had one size for each. Eventually the iPhone added a larger screens and the iPad added  both smaller and larger screens. Today we have three sizes of screens for the iPhone and iPad. Steve Jobs once said no one wanted a bigger phone and that […]

You need to be more responsive

Remember when the phrase “Paper is Dead” was all the rage? Flash forward a decade (or two) and now it’s “The Desktop is Dead”. In 2015 Google announced it would drastically change their search algorithms for mobile searches so that web sites that aren’t responsive  would see a noticeable decrease in their page rankings. What […]

South By Southwest App Roundup

Every spring, thousands of people flock to Austin, Texas for South By Southwest, a film and music festival that in recent years has opened with a very successful tech conference. South By Southwest Interactive, or SXSWi, has been the launching point for several innovative startups in past years – most notably Twitter in 2007 and […]