I want to make it easier for my visitors to share content from my website on social networks like Twitter and Facebook, how do I do that?
Great question, and it's actually a pretty simple, painless process. The easiest way is to find a third-party solution which integrates the buttons on your site. For our site, we've installed buttons from Shareaholic, which has an easy-to-use back end that allows you to change the size of the buttons, where they are placed, and what they say.
Depending upon how your site is built will really determine what your best options are. If you have an open-source CMS such as WordPress or Drupal there are plenty of modules which will plug-in to your site quite nicely. You'll more than likely need a developer to give you a hand, but it shouldn't take them too long to install the module and test it.
Here are some options to take a look at which integrate well with WordPress:
Whichever option you choose, don't forget to create content that people want to share, that's most important. Though giving them a tool that helps them share it effortlessly is definitely a big help.
Go ahead and try Shareaholic out - use the buttons at the top of this page to share it on Twitter, Facebook, LinkedIn, or one of the other many options you can choose from.