Waterpik’s Black Friday Conversion Success Through Personalized Push Notifications

Waterpik faced the challenge of converting app users into purchasers on Black Friday with a methodical push notification campaign. Each week, targeted messages were sent, customized for various user segments based on their preferred flosser type. Providing personalized, exclusive deals allowed users to look forward to each notification, knowing tailored offers awaited them. When Black […]

Designing for multiple iOS screen sizes

It’s hard to believe there was a time when the iPhone and iPad only had one size for each. Eventually the iPhone added a larger screens and the iPad added  both smaller and larger screens. Today we have three sizes of screens for the iPhone and iPad. Steve Jobs once said no one wanted a bigger phone and that […]

Development Trends for Q1 2015: Swift Is On the Up-and-Up

Tech industry news site Developer Economics recently released a report detailing the development trends they’ve seen in the first quarter of 2015. Here are a few key takeaways: Most developers focus only on iOS and Android – simply put, there’s not a large enough market share of Windows Phone to justify the expense of development. Swift has […]

From C# to Objective-C

As a .Net developer, I had a lot to learn when I made the jump to developing for iOS.  At first I was in awe at how different it was, then later, how much it was the same.  All in all it has been a great experience, and today I’m posting some of my thoughts on a few […]

Should I Develop an Android App?

The Android platform will soon become the second most popular mobile phone platform worldwide, and looks to become number 1 by 2014 according to the latest numbers from Gartner.