Search is shifting — fast. As AI tools like ChatGPT, Perplexity, Gemini, and Google’s Search Generative Experience become the new front door to the internet, associations must adapt how they publish, structure, and govern content.

A big part of that shift is Generative Engine Optimization (GEO), and at Accella, we believe it’s not just a digital marketing trend — it’s a strategic imperative.

We also know that to lead in this new era, associations need more than just SEO advice. They need operational insight, publishing support, content strategy, and technical guidance. That’s why this blog series brings together five distinct voices from our team — each offering a different lens on what GEO is, why it matters, and how to get it right.

Meet the Team

Why We’re Doing This

Associations already produce some of the most trusted, high-quality content online. But if that content isn’t structured, discoverable, or cited by AI tools, it won’t reach the people who need it.

This series will help you understand what GEO is, what it requires, and how to prepare for it — using real examples, expert guidance, and perspectives tailored to the unique challenges of associations.

Stay Tuned for next week’s post:

“What Is Generative Engine Optimization?”
In our first post, The Optimizer breaks down what GEO is, how it builds on traditional SEO, and why associations must act now to remain visible in AI-driven search.