On August 19th, we hosted a live webinar “The Future of Search Isn’t Links — It’s Answers”, exploring what Generative Engine Optimization (GEO) means for associations and what it takes to future-proof your content strategy.
Synopsis:
Search is changing faster than ever. AI tools like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) are redefining how people discover and trust information. For associations, this shift raises an urgent question: will your content still be visible when AI becomes the new front door to the internet?
If your association relies on search for engagement, visibility, or authority, now is the time to act. Watch the recording and start preparing for the next era of search.
Watch the full recording below:
In the session, we covered:
- -How AI is reshaping search behaviors and expectations
- -Why links and keywords are no longer the main signal of relevance
- -What it takes to get your content surfaced and cited in AI-driven results
- -Practical steps to start adapting your content strategy today
We’re offering attendees a quick, complimentary Generative Search Readiness Report for your website using Accella’s proprietary assessment tool, which we’ll be demoing during the event.
This assessment analyzes your public-facing website only, no passwords, backend access, or setup required. It evaluates how AI tools like ChatGPT and Gemini, etc. currently interpret your site and how well it’s positioned to appear in generative search results.
You will get a snapshot of:
- -Whether your content is being cited in AI-generated responses
- -How well your site is built for AI search by reviewing content quality, structure, authority signals, and visibility
- -Actionable recommendations to improve visibility
Check out the rest of our GEO blog series:
“Meet the Minds Behind GEO: 5 Perspectives Guiding the Future of Search” Read Blog
“What Is Generative Engine Optimization?” Read Blog
“The Death of the PDF: Why AI Can’t Find You” Read Blog
“Why Associations Need to Budget for GEO in 2026” Read Blog
“Your GEO Webinar Replay + Complimentary AI Search Readiness Report” Watch Webinar
