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Marketing

Web Marketing Strategy

I've been asked by several clients recently to help develop a web marketing strategy. I thought that the following information might be useful in beginning to figure out how to advertise/promote online. Keep in mind that these are simply some basic tactics that you should…

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Mobile App Analytics Packages

App publishers should be looking at their app's statistics in order to gain an understanding of their app's performance: how often is it being downloaded, what are user's doing inside their app, are their any bugs in their app that keep a user from fully…

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Google Analytic’s Data is Skewed

A few weeks back I wrote a post about how your Google AdWords budget may yield less results because of Google's new "Google Instant" product and how it may result in more ads being shown which aren't necessarily relevant. Well it was recently reported by…

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Social Media as a Marketing Tool

The power of social media is pretty evident. It has long been understood in the world of advertising that a personal referral is worth its weight in gold, so when that personal referral can be shared with a user's entire online community it carries so…

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Optimizing Your AdWords Campaign Using Google’s Adwords Campaign Experiments (ACE)

If you haven’t heard of Google’s AdWords Campaign Experiment (ACE), or even worse have heard of it but haven’t started using it, it’s time to take a serious look at what ACE can do. Aside from lowering your Cost Per Acquisition (CPA), this feature can…

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