If you are new to releasing apps to the iOS App Store, you may not be aware of all the features available in iTunes Connect that can help you manage your application. Even if you have had apps in the store for several years, there have been many new updates to iTunes Connect over the last year. Here are a few key areas that I think everyone with an app should be aware of.
App Analytics
Measure user engagement, marketing campaigns, and monetization for your iOS and tvOS apps with App Analytics on iTunes Connect. This includes data on your store product page. You can view how many people viewed your app in the App Store and how many people decided to download your app from there. Also included in the App Analytics is user engagement metrics, including number of sessions, active devices, and retention. With these metrics, you can evaluate the impact of product changes — such as modifying the initial onboarding experience — to see which changes improve engagement with your app. For a detailed walkthrough of App Analytics, check out Apple’s video from WWDC 2015 here: https://developer.apple.com/videos/play/wwdc2015/303/.
Sales and Trends
The Sales and Trends area of iTunes Connect will provide you with a detailed breakdown of all your app sales. You can view all sales within a specified time period, group your sales data (for example, by territory or platform), and view estimated proceeds for the given data. This is the spot to be for day to day tracking of app sales.
My Apps
In this section, you can view all the details on your apps. Here, you can modify your app price, and even set a date range that the price applies to. This is good for temporary sales. You can also modify your app description at any time, which would be good to do if you are having a temporary sale. Customer ratings and reviews are also found here. Recognizing and responding to feedback here is vital to improving your customers’ experience.
There’s plenty more to do within iTunes connect. I would encourage all who have an app in the App Store, or who manage apps for their company, to spend some time navigating and getting comfortable with all the features available. The iTunes Connect Developer Guide has more detailed information on everything they offer.
