Remember when your website was new, exciting, and filled with potential? When you couldn’t help but smile as soon as it appeared in your browser?
Do you still feel that way?
Over time, that spark can fade. It started with small changes in the content, the navigation, the images – all made with good intentions, but your beautiful association website that you started with now looks as disorganized and uninspiring as your hallway closet.
You don’t have to break up with your website (start over) to get the spark back. We can help you learn to love your website all over again.
Here’s how:
- Re-establish Trust. Your website is your most important marketing tool, and is there to help you. Remember that it’s there to represent you, and help your members, 24/7/365.
- Invest in the Relationship. Instead of focusing on what you’re getting from your website, ask yourself what you’ve been giving your website? When’s the last time you did a journey-mapping session? Is the content you’ve been publishing categorized in a thoughtful way? Have you studied your analytics, and main website KPIs, and worked to improve them every day/week/month?
- Embrace intimacy. When your members come to your site, they need to feel like it’s been built just for them. Spotify Wrapped delights users every year with a recap of what they listened to most;; Starbucks gamifies your app experience with their rewards program; and DoorDash remembers what you like to eat, and when, and recommends restaurants just for you. Your members are getting personalized digital experiences every day from other companies – they should be getting it from you too.
At Accella, we specialize in helping associations like yours rediscover the magic of their websites, and we start with a completely free website therapy session with our very own Kelsey Mills, Web Strategist at Accella. Let’s take a look at how your website’s really performing, and identify some ways we can transform your site into a captivating, effective tool that you’ll be proud to show off.
Looking forward to rekindling that digital romance with you.
