Search is changing and so are we.
We’re thrilled to officially welcome Merrik Kressley to the Accella team as our new Digital Marketing Strategist.
Merrik joins us with a unique blend of strategic insight, deep technical SEO expertise, and a talent for translating complex digital trends into real-world results. He’s worked across industries from public health and biotech to tech startups and national associations, helping organizations increase visibility, sharpen messaging, and align content strategy with measurable outcomes.
At Accella, Merrik will lead digital marketing engagements with a strong focus on Generative Engine Optimization (GEO), helping clients build AI-ready content ecosystems that go beyond ranking to earn visibility, citations, and trust across modern search experiences. That includes everything from strategic content planning and topic authority mapping to structured content and schema implementation guidance.
“Good content should be easy to find, useful to the reader, and structured so that both humans and machines can understand it,” Merrik says. “That’s the real future of SEO — and it’s already here.”
With GPTs and Google’s Generative Search Experience shifting how people discover and trust information, Merrik’s role is more than marketing support. It’s about helping associations and mission-driven organizations show up where it counts.
Why This Matters
Our clients aren’t just redesigning websites, they’re rethinking how they serve content, how they show up in search, and how they prove value to their audience every day. Merrik brings the tools, mindset, and roadmap to make that happen.
With him on board, we’re expanding our ability to deliver:
- – A holistic approach to your digital marketing strategy
- – Strategic content planning
- – SEO and GEO audits and scorecards
- – Structured content and schema implementation guidance
- – Analytics review and implementation
- – Technical search consultation from kickoff through post-launch
- – Conversion optimization and CRO strategy
- – HubSpot analytics and performance tracking
- – Data pattern analysis to uncover growth opportunities
From first click to long-term visibility, Merrik’s work will help our clients create digital experiences that aren’t just usable, they’re findable, valuable, and built to perform.
Welcome to the team, Merrik. We’re lucky to have you.
