Over the past couple of months, we’ve explored why Generative Engine Optimization (GEO) is such a critical shift for associations. AI-driven tools like ChatGPT, Perplexity, and Google’s Search Generative Experience are rewriting the rules of how members — and the public — discover and trust information online.
So, if you already know GEO is important, the next question is: what does taking action actually look like?
At Accella, we’ve built a clear, phased GEO engagement process designed specifically for associations. It balances discovery, implementation, and ongoing support — so your team isn’t left with a report full of recommendations, but no roadmap for making them real.
Phase 1 – Onboarding, Audit & Prioritization
We start by getting a full picture of your digital ecosystem and identifying the areas that matter most. This includes:
- Establishing Generative Engine Optimization goals that align to your organization’s strategic plan
- Reviewing your audiences, and inbound strategies, which will be impacted by GEO
- Conducting both a traditional SEO audit and a GEO-specific audit
- Assessing your website’s content, technology stack, and performance
- Establishing baselines for GPT score, SEMrush scores, traffic sources, and acquisition metrics
- Reporting content gaps and key findings on your brand’s visibility in GEO’s as well as the prompts you are appearing in and/or lacking citations for.
- Delivering a prioritized list of critical/high technical and SEO issues with estimated remediation timelines
- Creating a roadmap for GEO success
Phase 2 – Foundational & Remediation Work
Once we know where the gaps are, we roll up our sleeves and work with your technology and content teams to resolve them. This may include:
- Technical & SEO
- Improving site speed
- Configuring sitemap.xml and robots.txt; implementing an LLMs.txt
- Resolving 4xx errors, redirects, and broken links
- Verifying and setting up Google Search Console
- Defining and implementing core schema.org types
- Content
- Recommending immediate FAQs and addressing critical content gaps
- Establishing publishing and content strategies that address branded and non-branded visibility issues
- Building a backlog of “prompts” that should be addressed over time
Phase 3 – Ongoing: Retainer Engagement
GEO isn’t a “one-and-done” effort. Search engines and AI models evolve constantly, which is why we shift into a retainer model in Month 3. This ensures your association stays optimized, visible, and ahead of the curve.
Ongoing support includes:
- Monthly SEMrush and GEO report updates
- Monitoring brand visibility, inbound traffic, and acquisition trends
- Addressing new technical errors, SEO issues, and speed problems
- Adjusting schema and LLMs.txt as standards change
- Recommending and implementing content, IA, and metadata updates
- Tracking and recommending content and publishing updates to continue increasing answer response brand visibility and expert citations
- Advising on usability, user experience, and broader digital strategy
What This Means for Your Association
A GEO engagement with Accella doesn’t just improve your website’s technical foundation, it ensures your content is answering the questions your audience is asking, and is understood, surfaced, and cited in AI-driven search experiences. This directly supports your visibility, authority, and member engagement.
If your association is ready to move from theory to action, we’d love to help.
Reach out today to schedule a consultation or request a custom GEO Readiness Report for your site.
