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Designing for multiple iOS screen sizes

It's hard to believe there was a time when the iPhone and iPad only had one size for each. Eventually the iPhone added a larger screens and the iPad added  both smaller and larger screens. Today we have three sizes of screens for the iPhone and iPad. Steve Jobs…

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The color Red gives you wings!

In a recent article I wrote about how colors are an extremely important factor in branding and product design as they create subconscious emotional connections to the things we see. In that article I wrote about the color Blue as a calm, safe, and reliable…

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Why so Blue?

Colors are an extremely important factor in your branding and product design. Colors create subconscious emotional connections to the things we see. Don’t believe me? Let’s take a quick look at the color Blue. Generally considered a calm, safe and reliable color, Blue is a…

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You need to be more responsive

Remember when the phrase “Paper is Dead” was all the rage? Flash forward a decade (or two) and now it’s “The Desktop is Dead”. In 2015 Google announced it would drastically change their search algorithms for mobile searches so that web sites that aren’t responsive …

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User Experience Design at Accella

We’ve been talking a lot about the User Experience lately so I thought I’d put this together to define UX and how we build products with the best UX in mind. User Experience at Accella is comprised of the impressions, thoughts, emotions, and reactions as…

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