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The #1 Task for Marketers in 2020 — Data Privacy

Marketing personalization has brought on many questions about data privacy. Today we'll discuss data privacy, what marketers need to know, and three key areas to focus your efforts in 2020. We'll lean on our experience with dozens of web and mobile projects with clients where…

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Android 10 is Here—This is the One Place You Must Invest

Google’s announcement of its Android 10 mobile operating system in May 2019 had the developer world talking about the possibilities of this new offering. The company’s first non-dessert themed operating system, it was released on September 3 to Google Pixel devices and will start rolling…

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Firebase & Google Sync for a New Web+App Property

You might have heard that Google will sunset its Google Analytics for mobile apps reporting and the Google Analytics Services SDK this month. When this announcement was made last year, Google urged mobile app marketers to begin using Firebase, a platform the company purchased in…

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Google Analytics Sunsetting Native App Analytics

What's Happening?  In late 2018 Google announced that they are sunsetting their Google Analytics for mobile apps and the related SDK in October of 2019. Last november they sent an email to current GA users saying: “We want to let you know that in October…

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Apple’s Worldwide Developers Conference Happened Last Week: What Does That Mean for Your Business?

Last week developers from around the world got together to understand what changes will be made for Apple in 2019. As usual, Apple unveiled an array of exciting news - teasing us with iOS13, brand new iPad OS, improvements to WatchOS and a new Mac…

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