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What’s the Deal with Bring Your Own Device Policies?

Since the widespread adoption of smartphones in the early 2000s, many companies have adopted Bring Your Own Device (BYOD) policies for their employees. Even without a formal BYOD policy, employees for companies of all sizes typically handle some work matters on their own personal mobile…

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What Does Swift Mean for iOS and Mac OS Development?

With the announcement of Swift, Apple has once again significantly changed the landscape of mobile application development. By introducing a custom-built language for use in conjunction with its hardware and software, the tech giant is certainly doing nothing to allay complaints of its "walled garden" approach…

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Landing Pages: What, Why, and Where

When discussing SEO and SEM, it's common to see the term landing page thrown around. If you're trying to market your business through Google Ads, it's essential to understand what landing pages are, and what they can do. A landing page can be any webpage that…

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Monetizing Your Mobile App: Ad Networks

From the mundane “Get Your Family to Download Your App” to the off the wall “Create Beer Coasters” join us on a 52-week journey of some of the top ways to promote and market your mobile application. Week 19 The Basics of Mobile App Ad…

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Monetizing Your Mobile App: Pay Per Download

From the mundane “Get Your Family to Download Your App” to the off the wall “Create Beer Coasters” join us on a 52-week journey of some of the top ways to promote and market your mobile application. Week 18 Mobile App Marketing: How Can I…

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