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The Dual Role of Digital Strategists: Meeting Today’s Needs, Shaping Tomorrow’s Success

At Accella, we understand that in the rapidly evolving digital landscape, the role of a digital strategist is not merely confined to delivering immediate solutions. It extends beyond the present, reaching into the future and shaping the success of our clients in ways they might…

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Adapting to the New Normal: Shaping UX and Content Delivery for the Evolving Digital User – A Comprehensive Two-Part Exploration

The user experience (UX) and content delivery landscape is undergoing a seismic shift. Traditional content delivery methods are being challenged, and new paradigms that promise to transform how we interact with digital content are emerging. Part 1: Practical Lessons Learned and Strategies for Today The…

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Riding the Waves of Innovation: Harnessing the Power of Generalists and Specialists in a Rapidly Evolving Digital Landscape

Before delving into this narrative, let me sketch a picture of my journey. I’ve always been something of a “Renaissance person.” My early years were spent exploring engineering, delving into international business operations, leading my own agency, making headway into UX design, marketing, and strategy,…

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Facing the Digital Imperative: Associations, Mobile Strategy, and the Power of Market Research – Accella Guides the Way

In an era of rapid digital transformation, it's essential to remember that technology is an enabler, not a destination. At Accella, we believe in a people-first approach that puts your members at the center of every decision we make. While mobile strategy and apps have…

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Building Effective Websites for Nonprofits: Navigating Challenges and Finding Solutions

In the digital age, a well-designed and functional website is crucial for any organization, including nonprofits. However, nonprofits face unique challenges in website development due to their specific needs and often limited resources. This article delves into these challenges and discusses how Accella, with its…

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