It’s the question that every product must answer – how am I different from the competition? In the app market, the answer to this question is particularly important, as a single mobile app can expect to face dozens, if not hundreds of competitors. Continue reading
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Some of the most successful mobile apps found their audience through word-of-mouth, in part due to coverage from reviewers, bloggers, and app directories. In this week’s blog, we’ll talk about how to build a list of sites that may be able to help you get the word out about your app. Continue reading
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This week we’ve gathered some of the tools you can use to manage social media, not only writing posts, tweets, and statuses, but also listening to what others have to say and monitoring the social media universe. Continue reading
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In this week’s look at marketing your mobile app we take a look at social media platforms that are widely used that aren’t named Facebook or Twitter. Continue reading
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For many folks, Twitter has replaced the newspaper but how do you harness that power to help you promote your mobile application? Continue reading
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