Marketing

No More Phone Numbers in Google Ads!

Google has recently updated some of their policies.  One big change that may affect a lot of advertisers is the elimination of phone numbers in text ads.  According to the updated policy: Phone numbers and vanity phone numbers can't be used anywhere in ad text…

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Adwords and SEO – Can you Pay for Ranking?

Matt Cutts from Google answers the age old question, if I advertise with Google, will my organic ranking change?

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Don’t Send Adwords Traffic to a Broken Site

Don't waste money on clicks to your website when it isn't properly functioning. This afternoon I was looking for tools to help monitor social media traffic. I typed "Twitter Monitoring" in to Google and the top result was for a website, www.sproutsocial.com. It had a…

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Updating Facebook Cover Photos and Profile Pics

We've been working with a lot of clients recently in creating and updating their profile & cover photos. These are two of the most important elements of your Facebook page as they lay out the branding from the start, not to mention your profile picture…

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Going Mobile – Don’t Ignore Potential Users

There was a great post on Amex's Open Forum yesterday about making sure that Mobile Integration is on your marketing roadmap. As a developer of mobile websites and native applications, we couldn't agree more. If you are sitting there thinking that you have many projects…

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