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Death to PDFs (Or, at Least, a Smarter Use of Them)

Ah, PDFs. The cockroach of digital content—just when we think we’ve found something better, they come crawling back into our lives, immune to all efforts to kill them off completely. Despite our frustrations, let’s face it: PDFs aren’t going anywhere. But we can all agree…

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Rediscover the Magic: How to Fall in Love with Your Website Again

Remember when your website was new, exciting, and filled with potential? When you couldn’t help but smile as soon as it appeared in your browser? Do you still feel that way?  Over time, that spark can fade. It started with small changes in the content,…

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Simplifying Online Event Consideration & Sign-Up: Stripe Sessions Case Study

If you're someone who's been to in-person events, you'd know that they can be pretty overwhelming, especially when you're not sure what to expect. Over the weekend, I stumbled upon the Stripe Sessions event landing page, and I have to say, it was a fantastic…

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The Dual Role of Digital Strategists: Meeting Today’s Needs, Shaping Tomorrow’s Success

At Accella, we understand that in the rapidly evolving digital landscape, the role of a digital strategist is not merely confined to delivering immediate solutions. It extends beyond the present, reaching into the future and shaping the success of our clients in ways they might…

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Increase Your Association’s Visibility and Value During the COVID-19 Pandemic

There’s no question that the COVID-19 pandemic will irrevocably alter how organizations do business for the foreseeable future. As leaders transition away from managing operational fires, they must consider larger, strategic questions: How can your association provide COVID-19 information and guidance to stay relevant with…

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