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The Dual Role of Digital Strategists: Meeting Today’s Needs, Shaping Tomorrow’s Success

At Accella, we understand that in the rapidly evolving digital landscape, the role of a digital strategist is not merely confined to delivering immediate solutions. It extends beyond the present, reaching into the future and shaping the success of our clients in ways they might…

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Increase Your Association’s Visibility and Value During the COVID-19 Pandemic

There’s no question that the COVID-19 pandemic will irrevocably alter how organizations do business for the foreseeable future. As leaders transition away from managing operational fires, they must consider larger, strategic questions: How can your association provide COVID-19 information and guidance to stay relevant with…

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The #1 Task for Marketers in 2020 — Data Privacy

Marketing personalization has brought on many questions about data privacy. Today we'll discuss data privacy, what marketers need to know, and three key areas to focus your efforts in 2020. We'll lean on our experience with dozens of web and mobile projects with clients where…

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Accessing Sharepoint lists with Javascript

One of the more common programming requirements when working with Sharepoint is the ability to access lists that are stored on the server.  Normally this would be accomplished by using C# and creating a new Web Part to access the list.  But with more and…

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The color Red gives you wings!

In a recent article I wrote about how colors are an extremely important factor in branding and product design as they create subconscious emotional connections to the things we see. In that article I wrote about the color Blue as a calm, safe, and reliable…

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