Resources / Blog

Blog

The American Hotel and Lodging Association: Small Changes, Big Wins

The American Hotel and Lodging Association (AHLA) serves, supports, and advocates on behalf of the American hospitality industry. It represents major chains, independent hotels, management companies, REIT’s, bed and breakfasts, industry partners, and more. Problem: Low Event Visibility AHLA was worried about members seeing its…

Read More

The Amputee Coalition: Creating Engaging Experiences That Prove Business Value

The Amputee Coalition is dedicated to enhancing the quality of life for individuals living with limb loss or limb difference. A core part of its offerings is its Certified Peer Visitor (CPV) program. This program helps connect individuals living with loss to professionally trained peers…

Read More

The Top 3 Reasons You Might Think Your App is Failing (But It’s Really Not)

So your team put in the time and effort to deploy a new app—Congratulations! But a month later, the initial elation of launch has dissipated. After looking at the stats, you’re underwhelmed by your downloads and alarmed by the number of deletes. Maybe you set…

Read More

Don’t Build an App—Build Value

An app is a fantastic way to create a compelling experience for your customers, providing content and services they need while better aligning them to your brand. But one of the biggest mistakes we encounter is organizations seeing an app as just that—a functional deliverable.…

Read More

Stop Making Excuses and Start Journey Mapping

By now you’ve probably seen the 2010 Starbucks customer journey map that popularized the concept of outlining how your customers think and act when it comes to your brand. But if it’s 9 years later and you still haven’t journey mapped, you’re not alone. Journey…

Read More

Categories

Search

Recent Posts

Most Common Tags