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Why Integrations Are Critical to the Speed of Innovation

Your organization’s technology stack defines the customer experiences you provide. Everything from how users purchase products to interactions with your customer support team to your personalization strategy relies on the system and tools you use and how those tools share information. Companies using legacy core…

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Want to Make Sure Your Next Project Gets Funded? Read This.

Pursuing a new digital project is exciting. You passionately believe in its vision and goals, and feel it’s the right move for your organization. But every time you present to leadership, it's like a Shark Tank episode gone wrong. Before you walk into the boardroom,…

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A Roadmap For Personalization That’s Easy to Understand

A personal touch can be the difference between a customer choosing your offering or a competitor’s. Today’s consumer wants to feel like your business understands their problems and offers solutions that work best for them. And today’s marketing teams need the help that automation can provide…

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Data Tools You Must Use To Help Your Business Grow

We recently highlighted how digital transformation is impacting businesses across all industries and verticals. An integral driver of this transformation is the extensive amount of data available today. EVERY CUSTOMER INTERACTION IS A DATA POINT You can collect data on when a customer interacts with your…

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Don’t Fall Victim to These 4 Digital Transformation Traps

Every company faces the implications of digital transformation. Whether you offer a physical product, supply a digital entity, or provide a much-needed service, businesses have unequivocally changed, thanks to the wealth of information available today. If you think about your business from a 10,000 foot…

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