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Should Your App Be Free?

If you are like me, the thought of giving away that app which you have invested so much time and money to create, will make you cringe.  For me it took months of disappointing sales figures to even consider the idea, but after I took…

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Google Analytic’s Data is Skewed

A few weeks back I wrote a post about how your Google AdWords budget may yield less results because of Google's new "Google Instant" product and how it may result in more ads being shown which aren't necessarily relevant. Well it was recently reported by…

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Reverse Outsourcing – A Growing IT Trend

I never thought that I would see reverse outsourcing occur so quickly and so fast as I have in the mobile development market this year.  For all of you that might be unclear, "Reverse Outsourcing" is as it sounds, jobs and IT projects coming back…

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iTunes Connect holiday shutdown

One of our developers just received an e-mail from Apple announcing their holiday hours. This will mostly effect anyone that is looking to release an app or make updates during the holidays: Dear Kyle, iTunes Connect will be temporarily shut down from Thursday, December 23…

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Social Media as a Marketing Tool

The power of social media is pretty evident. It has long been understood in the world of advertising that a personal referral is worth its weight in gold, so when that personal referral can be shared with a user's entire online community it carries so…

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