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Marketing and IT: The Power Partnership To Deliver Personalization & Marketing Automation for the Business

As a marketer, you're being challenged to increase your communications' volume, effectiveness, and personalization, often with smaller teams than 5 years ago. 2024 will be an opportunistic yet challenging time of change and growth for marketing teams, requiring a critical investment of time, energy, and…

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ADA Compliance: A Pillar of Digital Trust and Brand Commitment

While many companies pursue the latest trends and technologies in the name of innovation, true innovation is deeply rooted in inclusivity. For instance, consider closed captioning, which was initially crafted for the deaf community, and ergonomic kitchen tools that were designed with arthritis patients in…

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Accella’s EnergyTech Revolution: Powering the Transition

Climate Change and the Paris Accord: Setting the Scene Climate change is shaping geopolitical agendas, international collaborations, and business decisions. Central to this global issue is the Paris Agreement – a beacon calling for a limit on global warming to 1.5 degrees Celsius above preindustrial…

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Delving Deeper: A Conversation with Jason King on the Role and Strategies for Mobile Apps in Associations

In today's digital-forward landscape, associations are navigating the need to keep pace with evolving member expectations. Coming from a background in product development and digital strategy, my foray into the world of associations has been filled with learning curves and revelations. A standout among these…

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CUES Member Dashboard Wins SIIA Gold Excel Award for Best New Innovation

CUES (the Credit Union Executives Society), in partnership with Accella, won two Gold Awards at this year's SIAA Excel Awards Gala for their websites. The EXCELS are the largest and most prestigious program recognizing excellence and leadership in association media, publishing, marketing and communication. At…

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