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Marketing

The Dual Role of Digital Strategists: Meeting Today’s Needs, Shaping Tomorrow’s Success

At Accella, we understand that in the rapidly evolving digital landscape, the role of a digital strategist is not merely confined to delivering immediate solutions. It extends beyond the present, reaching into the future and shaping the success of our clients in ways they might…

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Increase Your Association’s Visibility and Value During the COVID-19 Pandemic

There’s no question that the COVID-19 pandemic will irrevocably alter how organizations do business for the foreseeable future. As leaders transition away from managing operational fires, they must consider larger, strategic questions: How can your association provide COVID-19 information and guidance to stay relevant with…

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The #1 Task for Marketers in 2020 — Data Privacy

Marketing personalization has brought on many questions about data privacy. Today we'll discuss data privacy, what marketers need to know, and three key areas to focus your efforts in 2020. We'll lean on our experience with dozens of web and mobile projects with clients where…

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Increase the chances of your app getting downloaded with custom designed screenshots

Unless people have already visited the marketing website of your app or have seen a friend use the app, odds are that the first impression your app has on a potential user will be in one of the two major app online stores, Apple iTunes…

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App Stores Are Only Continuing To Grow

According to a recent report over at Developer Economics, 2014 was yet another year in which the major app stores - iTunes, Google Play, and the Amazon Appstore - continued to experience phenomenal growth. So, what does this mean for app developers? One initial conclusion…

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