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The Top 3 Reasons You Might Think Your App is Failing (But It’s Really Not)

So your team put in the time and effort to deploy a new app—Congratulations! But a month later, the initial elation of launch has dissipated. After looking at the stats, you’re underwhelmed by your downloads and alarmed by the number of deletes. Maybe you set…

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Don’t Build an App—Build Value

An app is a fantastic way to create a compelling experience for your customers, providing content and services they need while better aligning them to your brand. But one of the biggest mistakes we encounter is organizations seeing an app as just that—a functional deliverable.…

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Stop Making Excuses and Start Journey Mapping

By now you’ve probably seen the 2010 Starbucks customer journey map that popularized the concept of outlining how your customers think and act when it comes to your brand. But if it’s 9 years later and you still haven’t journey mapped, you’re not alone. Journey…

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Why Integrations Are Critical to the Speed of Innovation

Your organization’s technology stack defines the customer experiences you provide. Everything from how users purchase products to interactions with your customer support team to your personalization strategy relies on the system and tools you use and how those tools share information. Companies using legacy core…

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Want to Make Sure Your Next Project Gets Funded? Read This.

Pursuing a new digital project is exciting. You passionately believe in its vision and goals, and feel it’s the right move for your organization. But every time you present to leadership, it's like a Shark Tank episode gone wrong. Before you walk into the boardroom,…

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