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The Ins, Outs, Ups and Downs of App Review Requests

Word-of-mouth is one of the most valuable marketing tools you have as an app publisher. Some of the most successful apps - Instagram, SnapChat, and Flappy Bird among them - found their user base through word-of-mouth hype. Accordingly, this week we’re going to look at…

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Finding What Makes Your App Unique

From the mundane “Get Your Family to Download Your App” to the off the wall “Create Beer Coasters” join us on a 52-week journey of some of the top ways to promote and market your mobile application. This week we're looking at "What Makes My…

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Reach out to Reviewers, Bloggers, and App List Sites: Building a List

Some of the most successful mobile apps found their audience through word-of-mouth, in part due to coverage from reviewers, bloggers, and app directories. In this week’s blog, we’ll talk about how to build a list of sites that may be able to help you get…

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Managing Your Social Media the Right Way

It's pretty evident that social media plays a very important role in not only marketing your application, but in listening and interacting with your customers. Learning what they like, what they don't like, new features they might want, what the competition is doing, there is…

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Other Social Media Platforms: YouTube and Beyond

Facebook and Twitter aren’t the only platforms that you can use to boost your app’s presence and outreach. In truth, if you can support a social media presence across mutliple platforms, then you should. Your users and potential customers may be everywhere and nowhere that…

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