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The Key Features of the Apple Watch

The Apple Watch is due to be released this coming April. In light of that, Stijn Schuermans of Developer Economics took a look at three different features of the device that he thinks will set it apart from all the other watch devices. First and foremost…

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The Benefits Of Being First to Market

A recent post by San Francisco-based DODOCase offers a look at some of the most recent uses for VR as a marketing tool. From major film studios to fashion magazines, the advertising and branding capabilities of this technology are clearly just beginning to be realized.…

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Tracking the Success Of Your App

Our friends over at Developer Economics recently did a really great write-up on tracking the success of your app. Although we tend to think of success in terms of revenue, an app’s bottom line is not the only measure of popularity, nor is it necessarily…

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What’s the Deal with Bring Your Own Device Policies?

Since the widespread adoption of smartphones in the early 2000s, many companies have adopted Bring Your Own Device (BYOD) policies for their employees. Even without a formal BYOD policy, employees for companies of all sizes typically handle some work matters on their own personal mobile…

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What Does Swift Mean for iOS and Mac OS Development?

With the announcement of Swift, Apple has once again significantly changed the landscape of mobile application development. By introducing a custom-built language for use in conjunction with its hardware and software, the tech giant is certainly doing nothing to allay complaints of its "walled garden" approach…

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