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Google Analytics Sunsetting Native App Analytics

What's Happening?  In late 2018 Google announced that they are sunsetting their Google Analytics for mobile apps and the related SDK in October of 2019. Last november they sent an email to current GA users saying: “We want to let you know that in October…

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Apple’s Worldwide Developers Conference Happened Last Week: What Does That Mean for Your Business?

Last week developers from around the world got together to understand what changes will be made for Apple in 2019. As usual, Apple unveiled an array of exciting news - teasing us with iOS13, brand new iPad OS, improvements to WatchOS and a new Mac…

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The American Hotel and Lodging Association: Small Changes, Big Wins

The American Hotel and Lodging Association (AHLA) serves, supports, and advocates on behalf of the American hospitality industry. It represents major chains, independent hotels, management companies, REIT’s, bed and breakfasts, industry partners, and more. Problem: Low Event Visibility AHLA was worried about members seeing its…

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The Amputee Coalition: Creating Engaging Experiences That Prove Business Value

The Amputee Coalition is dedicated to enhancing the quality of life for individuals living with limb loss or limb difference. A core part of its offerings is its Certified Peer Visitor (CPV) program. This program helps connect individuals living with loss to professionally trained peers…

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The Top 3 Reasons You Might Think Your App is Failing (But It’s Really Not)

So your team put in the time and effort to deploy a new app—Congratulations! But a month later, the initial elation of launch has dissipated. After looking at the stats, you’re underwhelmed by your downloads and alarmed by the number of deletes. Maybe you set…

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