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Accella’s CES 2020 Recap: Part 1 with Accella President, Jason King

Over the past few years, connectivity and IoT have become increasingly more prevalent themes at the CES shows I've attended.  At CES 2020, the connected vision continues towards a path of everyday reality.Whether you're looking at connected suitcases, mirrors, HVAC filters, or really any physical…

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The #1 Task for Marketers in 2020 — Data Privacy

Marketing personalization has brought on many questions about data privacy. Today we'll discuss data privacy, what marketers need to know, and three key areas to focus your efforts in 2020. We'll lean on our experience with dozens of web and mobile projects with clients where…

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Android 10 is Here—This is the One Place You Must Invest

Google’s announcement of its Android 10 mobile operating system in May 2019 had the developer world talking about the possibilities of this new offering. The company’s first non-dessert themed operating system, it was released on September 3 to Google Pixel devices and will start rolling…

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Firebase & Google Sync for a New Web+App Property

You might have heard that Google will sunset its Google Analytics for mobile apps reporting and the Google Analytics Services SDK this month. When this announcement was made last year, Google urged mobile app marketers to begin using Firebase, a platform the company purchased in…

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Google Analytics Sunsetting Native App Analytics

What's Happening?  In late 2018 Google announced that they are sunsetting their Google Analytics for mobile apps and the related SDK in October of 2019. Last november they sent an email to current GA users saying: “We want to let you know that in October…

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