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A Roadmap For Personalization That’s Easy to Understand

A personal touch can be the difference between a customer choosing your offering or a competitor’s. Today’s consumer wants to feel like your business understands their problems and offers solutions that work best for them. And today’s marketing teams need the help that automation can provide…

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Data Tools You Must Use To Help Your Business Grow

We recently highlighted how digital transformation is impacting businesses across all industries and verticals. An integral driver of this transformation is the extensive amount of data available today. EVERY CUSTOMER INTERACTION IS A DATA POINT You can collect data on when a customer interacts with your…

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Don’t Fall Victim to These 4 Digital Transformation Traps

Every company faces the implications of digital transformation. Whether you offer a physical product, supply a digital entity, or provide a much-needed service, businesses have unequivocally changed, thanks to the wealth of information available today. If you think about your business from a 10,000 foot…

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Great UX goes well beyond the interface

I was recently working on a project for a music artist who needed to boost their social presence. I came across a service which claimed they could boost follower numbers for free and do even more for a monthly fee. There's controversy around their use…

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What’s in your Logo?

The time to update your logo may not be today or tomorrow but eventually there will come a point where it’s going to happen. Even though there is no right or wrong timeframe, you owe it to your company to at least entertain the idea…

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