
Waterpik faced the challenge of converting app users into purchasers on Black Friday with a methodical push notification campaign. Each week, targeted messages were sent, customized for various user segments based on their preferred flosser type. Providing personalized, exclusive deals allowed users to look forward…
In the dynamic realm of product ownership, success is intricately tied to our ability to understand and champion the needs of the user. Our primary mission as product owners is to ensure that every decision we make is guided by the voice of the user.…
In today's fast-paced digital world, there's a silent hero quietly transforming our online interactions: personalization. It's not just a buzzword; it's the driving force that's reshaping the way we engage with digital products and services. In the digital realm, as you browse through your social…
If you're someone who's been to in-person events, you'd know that they can be pretty overwhelming, especially when you're not sure what to expect. Over the weekend, I stumbled upon the Stripe Sessions event landing page, and I have to say, it was a fantastic…
Nothing sets the business world on fire like the entry of a new generation into the workforce. It seems like just yesterday when millennials were the subject of corporate ire as we maliciously “killed” dozens of industries while forcing organizations to freshen up to attract…
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