Isn’t it Ironic

So Alanis Morissette wrote the song Ironic years ago, which ironically didn’t mention things that were ironic, but rather just sucked. For instance, a traffic jam, when you’re already late, isn’t ironic, it just sucks. Getting stuck in a traffic jam while you’re on your way to talk about how your city has excellent traffic patterns, is ironic.

In a similar twist of fate, Tonya Taylor, who sells an Online Business Building Starter Kit, recently wrote a blog post about “10 Things She Hates About Your Website” which has a pop-up ad show before you can view any of the content on her site. You can read it here,, I don’t want to actually link to it as I don’t think she deserves the “Link Juice,” so you can copy and paste it if you truly have the urge.

Don’t worry though, #4 clearly states that she hates “Poor Placement of Advertisements,” which would easily qualify.

Now that my friends, well that is ironic. Though I’m not sure how Alanis could have incorporated that in to her songs. “Showing a pop-up ad, on a website discussing ten things you hate about websites”, just doesn’t seem like it would go well in a song…but hey, I’m not song writer.

Jon Stroz

Jon Stroz

Jon Stroz is a marketing guru, mostly in online marketing strategies and brand management. After graduating from Towson University with a degree in Advertising and Public Relations, he quickly became an integral part of a technology firm in Baltimore, MD. Since then Jon has honed his marketing skills and focused on online marketing strategies where he is also a Google Adwords Certified Individual.

2 Responses

  1. Hey Jon,

    Keep in mind these are things “I” hate about websites. What I mean in #4 is Google ads, Chitika ads, etc that beginners place on their sites with the hope of making money but in reality they only make a few extra pennies. What they don’t realize is they are driving much needed traffic away from their site.

    In terms of pop ups, “I” hate the ones that play Jedi mind tricks making it hard or confusing to decide whether to click “ok” or “cancel” then another pop up appears. You get suck in an infinite loop of never ending pop ups.

    It’s a known fact, adding a relevant pop up with an invitation to a compelling offer dramatically increasing your opt-in rate, by as much as 500%. But the true science behind it is gauging the timing of when the pop up, well pops up.

    Good thing each person has the right to make their own list of “10 I HATE About Visiting Your Website”.

    Tonya R. Taylor

    P.S. I’m not familiar with Alanis Morissette or the song “Ironic” good thing we have Youtube.

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